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Don has over 15 years of extensive experience in the high-tech sector, most recently as the Founder and Co-CEO of Applied Recognition.

Previously he was the CEO and Founder of PCAS Patient Care Automation Services which is revolutionizing the dispensing and management of prescription medicine.

Prior to PCAS Don was the founder Echoworx Corporation, an encryption security software company specializing in Internet based applications. Previously to that he was the founder of CoolWater/CIMtegration, an internet development firm.

DataVation, a data storage company. Professionally Don was a CMA becoming an entrepreneur nearly 20 years ago. He is a multi-patent holder for encryption technologies, drug dispensing systems and face recognition applications.

“Where business was once done in-person, on a face to face basis, we need to replicate this trust online. And this is what we are doing with Ver-ID – it is all about trust. We make trust as visible and as reliable as the physical face to face world.”


Ray was a co-founder Emergency Response Management Services Corp (ERMS: and was instrumental in creating their world-class notification technology.

Previously, Ray was Chief Technology Officer and co-founder of EVault, Inc., a developer of Internet-based backup technology that was sold in January 2007 to Seagate for $185 million.

Prior to EVault, Ray was founder and President of VytalNet, a developer of tape, records and information management systems. VytalNet was founded in 1994 and merged with EVault in 2001.

Prior to VytalNet, Ray was co-founder of VytalBase Inc., a data protection firm that was very profitable and acquired by Recall in 1994. Ray has a Bachelor of Math in Computer Science from the Univ. of Waterloo in 1983. He is a multi-patent holder for online backup technology and holds a range of patents related to face recognition and anti-spoofing.

“It was clear to me that the capability to recognize a face could be used for authentication, and that additional verification could address a key security exposure inherent in online transactions.”



Paul G. Smith, MBA, ICD.D

Former Chairman of VIA Rail Canada and Founder of Equity Financial Holdings Inc.(TSX:EQI). 

Served as Executive Assistant to the Prime Minister of Canada. 

Board positions across diverse industry sectors including financial services, information technology, & telecom. 

“The company’s Ver-ID technology has the potential to address the need in the financial services industry to cost-effectively authenticate a client and meet legal, regulatory and Know Your Client requirements.”


Ken Haggerty, MASc P.Eng.

President of Haggerty Holdings Limited, extensive engineering and business experience.

Active investor, with a portfolio of real estate and publicly traded companies.

Several start-up and early stage ventures across high tech manufacturing, service, and medical applications.

“I like that the Ver-ID solution is computational on the client and that the biometric information isn’t sent or stored. I believe that users do not want a 3rd party controlling and storing their biometric data on servers outside their control.”


Doug Mester, BS., Mathematics and Computer Science

Doug is a results-driven leader with over 30 years of experience with IBM. 

Doug has held senior leadership roles in Global Software Sales, M&A Integration, Application Management Services, Infrastructure Services, and Business Operations and Strategy, in addition to over 15 years in financial services client management.

“Organizations are going to choose only one face recognition technology; smart organizations are going to choose a technology that works well for all use cases, including those that require the technology to run well on consumer devices.  ARI is unique in having optimized for the contraints of mobile.”


Anatol von Hahn

Seasoned executive & international banker.

Served as Group Head of Canadian banking for Scotiabank. 

Chairman of the Executive Council for the Canadian Bankers Association.

Board member for public, private and charitable organizations.

“Ver-ID provides the greatest degree of security and certainty as to ‘who’ really has access to both the physical and digital environment we are trying to protect.”


Applied Recognition has been working for over a decade to bring greater levels of security, privacy and personalization to the digital world through the smart application of biometric technology.


Company Founded

Applied Recognition Inc. founded in 2005 by Don Waugh and Ray Ganong


Face Engine Created

Initial Applied Recognition face detection engine created and ready for integration.

An independent testing service found Applied Recognition’s product beat Google, Apple and Microsoft in speed, accuracy and efficiency.


Face Recognition Patents

First face patents filed in 2007, starting the creation of a 15+ patent portfolio in the face recognition, liveness, and advertising-with-face space



Applied Recognition jumped to an early start in facial recognition technology, creating the first photo tagging and indexing application, Fotobounce, for consumers.

Consumer photos present the most challenging content for facial recognition due to their unconstrained nature including varying levels of resolution, light levels, angles of the face and the number of faces.



Fotobounce success was quickly followed by the mobile app Fototiger.

The two apps have been downloaded by over 300,000 consumers.


Deep Technology Evolution

Tackling the consumer photo challenge demanded a higher level of flexibility and accuracy from the software, and created the foundation for the advanced biometric solutions Applied Recognition offers today.


Ver-ID and the Ver-ID Identity SDKs

Ver-ID is the next generation of the company’s facial recognition technology:  ARI hybridizes determisistic and machine learning methods to increase accuracy by 4X. 

ARI introduces a suite of SDKs to simplify the adoption of its technology.   Ver-ID Person authenticates known users; Ver-ID Credentials permits the affirmative identification of new users wtih a government-issued photo ID; Ver-ID Documents enables the use of a face as the basis for a strong cyrptographic signature.


Ver-ID Authenticator and SDK Enhancements 

Ver-ID Authenticator adds face recogntion based multi-factor authentication as an overlay to any access control system, eliminating the vulnerabity of password-reliance.

Extensions to Ver-ID Person to support Time & Attendance applications.

The Idenitty SDKs are made available from an Amazon Machine Instance to support a wider-range of use cases.


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